UIC 2026 Uncovered: What Exhibitors Need to Know

Key Takeaways: UIC 2026 Uncovered: What Exhibitors Need to Know

Executive Summary

The Underground Infrastructure Conference (UIC) 2026 is evolving into a concentrated two-day format designed for maximum impact, offering exhibitors more value in less time. The exhibit hall will feature new elements such as center stage programming, live demos in technical theaters, and an Innovation Lounge to enhance engagement and networking. The conference will be held at the Henry B. Gonzalez Convention Center in San Antonio, a prime location for attendees and exhibitors. The core audience includes decision-makers from municipalities, engineering firms, contractors, technology providers, and utility owners. Exhibitors can participate through booth displays, sponsorships, and advertising, with opportunities to showcase products and services prominently. Registration opens on September 15, with various options available to suit different budgets. The host hotel is the Hotel Contessa, located conveniently on the San Antonio River Walk.

Speakers

Karen Francis, Convention Director, Gulf Energy Information
Josh Allen, Director of Marketing Solutions, Underground Infrastructure
Moderator: Robert Carpenter, Editor-in-Chief, Underground Infrastructure

Key Takeaways

1. Concentrated 2-Day Format: 2026 will be a concentrated 2-day format designed for maximum impact, running from Tuesday to Wednesday.

2. Engaging Exhibit Hall: exhibit hall will feature center stage programming, live demos in technical theaters, and an Innovation Lounge to keep attendees engaged.

3. Decision-Maker Attendees: will include decision-makers from municipalities, engineering firms, contractors, technology providers, and utility owners.

4. Exhibitor Participation Options: can participate through exhibiting, sponsoring, and advertising to maximize visibility and engagement.

5. Early Registration Recommended: opens on September 15th, with early booking recommended to secure participation and take advantage of promotional opportunities.

Key Quote

UIC is now Tuesday and Wednesday. We are also doing a streamlined and focused education and the exhibits will be open from noon to five. This means that every hour in the exhibit hall is busy, energetic and productive. There are no slow periods.

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FAQs: UIC 2026 Uncovered: What Exhibitors Need to Know

General Information about UIC 2026

1. What is UIC 2026?
UIC 2026 is the Underground Infrastructure Conference, a premier event in the industry focusing on construction, rehabilitation, and asset management. It brings together contractors, engineers, utility owners, and technology providers to exchange knowledge and do business.

2. When and where will UIC 2026 be held?
UIC 2026 will be held in San Antonio at the Henry B. Gonzalez Convention Center. The event will take place over two days, Tuesday and Wednesday.

3. Who typically attends UIC?
The core audience includes decision-makers from municipalities, engineering firms, contractors, technology providers, and utility owners. These attendees are ready to learn, network, and invest in solutions for infrastructure.

Exhibitor Information

1. What are the benefits of exhibiting at UIC 2026?
Exhibitors can showcase their equipment and technologies in front of decision-makers, gain visibility through sponsorships, and extend their reach before, during, and after the show through advertising.

2. What are the new features in the exhibit hall?
The exhibit hall has been reimagined to include center stage programming, live demos in technical theaters, and an Innovation Lounge, all designed to keep attendees engaged and moving.

3. What items come with a booth rental?
A booth rental includes promotions, social media graphics, pipe and drape to frame your space, an ID sign, and coverage for security and medical personnel. Furnishings like chairs, tables, and carpet are available through the general show contractor.

4. How can a first-time exhibitor stand out at UIC 2026?
First-time exhibitors should ensure their brand is visible in several places within the show. This includes participating in networking events, taking advantage of sponsorship opportunities, and promoting their participation early.

Sponsorship and Promotion

1. What are the most popular sponsorships and when do they typically sell out?
Sponsorships typically start selling out around September and October as companies finalize their travel budgets and plans. Popular sponsorships include those that offer high visibility and multiple touchpoints within the show.

2. How will UIC promote the technical theaters to ensure strong attendance?
The technical theaters will be promoted ahead of time in the magazine, through e-news blasts, conference email blasts, the conference app, and the printed show program. Announcements will also be made on-site to direct attendees to the theaters.

3. What is the Innovation Lounge and why should an exhibitor consider it?
The Innovation Lounge is a networking hub and recharge zone on the show floor where attendees can get coffee, refreshments, and take a break. Exhibitors can have a dedicated tabletop display in the lounge to showcase their emerging technology, products, and services.

Registration and Logistics

1. When does registration for UIC 2026 open?
Registration officially opens on September 15th. However, booths and sponsorships are already available for purchase.

2. What are the accommodation options for UIC 2026?
The host hotel is the Hotel Contessa, a AAA 4-diamond retreat on the San Antonio River Walk, steps from the Convention Center. It is recommended to book early as rooms sell out fast.

3. How can I contact the UIC staff for more information?
For exhibiting or sponsoring, contact Josh Allen at josh@undergroundinfrastructure.com. For logistics or other questions, contact Karen Francis at karen@undergroundinfrastructure.com. For editorial questions, contact Robert Carpenter at robert@undergroundinfrastructure.com.

Blog: UIC Event Highlights and Early Registration Benefits

The Underground Infrastructure Conference (UIC) will undergo significant changes in 2026 to enhance the experience for exhibitors and attendees. The conference will be condensed from three days to a focused two-day format to maximize impact, ensuring that every hour is productive and engaging. This new structure promises a bustling exhibit hall, rich with opportunities for networking, learning, and business development. This strategic move aims to better serve the industry's needs by providing a concentrated platform for knowledge exchange and innovation.

Exhibiting at industry events like UIC offers a unique opportunity to showcase equipment and technologies directly to decision-makers, enabling businesses to demonstrate their products' capabilities and benefits in real-time. Sponsorships can further enhance visibility, positioning your brand as a leader in the field. Advertising before, during, and after the event extends your reach, keeping your brand top-of-mind for potential clients and partners. These strategies are designed to maximize your presence and impact at industry events, driving brand recognition and business growth.

UIC Event Overview and Highlights

The UIC will be held at the Henry B. Gonzalez Convention Center in San Antonio, located on the River Walk, which provides easy access to leisure activities for attendees. The core audience includes decision-makers from municipalities, engineering firms, contractors, technology providers, and utility owners who are ready to learn, network, and invest in underground infrastructure solutions. Exhibitors can engage directly with decision-makers, ensuring valuable interactions.

A notable change is the reimagined exhibit hall featuring center stage programming, live demos, technical theaters, and an Innovation Lounge. The center stage will host high-profile panels and education sessions, attracting large crowds and facilitating engagement with exhibitors. Technical theaters focused on construction, rehabilitation, and asset management will allow sponsors and exhibitors to showcase their products through live demos and talks.

The Innovation Lounge will serve as a networking hub with refreshments and comfortable seating, providing a high-visibility area for sponsors to showcase emerging technologies. This setup encourages attendees to stay on the show floor and engage with exhibitors. UIC will also host several networking and special events, including the rebranded awards luncheon and the ACD reunion, offering additional opportunities for connection and celebration of industry achievements.

The education program features six tracks and over 100 speakers covering topics like sewer and water, HDD asset management, and damage prevention. The partnership with the University of Texas at Arlington allows attendees to earn PDHs, adding professional value. Exhibitors can participate through traditional booths, sponsorships, or engagement in the technical theaters and Innovation Lounge, ensuring a comprehensive experience for all attendees. UIC is a must-attend event for the underground infrastructure industry.

Event Venue Selection and Early Registration Benefits

Choosing the right venue for your event participation is crucial. The Hotel Contessa, a AAA 4-diamond retreat located on the San Antonio River Walk, offers an ideal setting for both exhibitors and attendees. Its proximity to the Convention Center ensures convenience, making it a favorite among participants. Due to its popularity, early booking is essential to secure accommodations. Registration for the event opens on September 15th, but booth and sponsorship opportunities are available now. Early registration not only saves money but also ensures peace of mind, allowing you to focus on your event strategy without worrying about logistics. The event offers a range of registration options to suit various budgets, from full conference passes to single-day or exhibit-only passes. The municipal program continues to be a highlight, providing valuable insights and networking opportunities. Early registration is recommended to take advantage of cost savings and to secure your spot. For those interested in exhibiting or sponsoring, reaching out to the event organizers is crucial. They can provide detailed information and assist with logistics, ensuring a smooth and successful participation. The event website offers comprehensive details, making it easy to plan and prepare for the event.

The 2026 Underground Infrastructure Conference is poised to be a transformative event, providing a concentrated, high-impact experience for exhibitors and attendees. The reimagined exhibit hall and robust education program are designed to foster meaningful connections, drive business growth, and advance industry knowledge. By bringing together decision-makers and innovators in a dynamic environment, UIC will deliver unparalleled value, making it essential for anyone involved in underground infrastructure.

Participating in industry events offers unique opportunities for brand exposure and business growth. Strategic exhibiting, sponsoring, and advertising can maximize presence and impact. Selecting the right venue, registering early, and engaging in promotional activities are crucial for a successful event experience. With careful planning and execution, industry events serve as powerful platforms for showcasing products, connecting with decision-makers, and driving business success.