Watson Commerce | Watson Marketing | Watson Supply Chain
Do more with your data: AI for professionals

Welcome to the IBM digital content hub for marketing, commerce and supply chain professionals where you can learn how to deliver world-class customer experiences and build a smarter supply chain with AI-enabled solutions. Here we offer insightful conversations with subject matter experts and thought leaders on topics around artificial intelligence and best practices to help you deliver world-class customer experiences that drive growth and fuel business transformation.
New to our portal? Register once to view great upcoming and on-demand content, and next time you visit, simply enter your email to explore more content.

On Demand

We marketers understand the importance of leveraging insights to drive results. However, we don’t have the time, tools, or resources to crunch numbers, analyze trends, and recognize customer behavior patterns in real time – all while ensuring campaigns and projects go off without a hitch. The truth is, marketers need data, but data without analysis is just scattered information. Cognitive technology is here to fix that. In this webinar, you’ll hear from marketing experts who will discuss how cognitive solutions can:
• Revolutionize how you engage with your customers
• Help you uncover aggregate trends
• Discover new personalization opportunities – and even predict customer behavior

On Demand

Creative marketing and great customer service are no longer enough to succeed in today’s competitive business environment. In a digital world where competitive offers are readily available at the touch of a smartphone, customer experience must become your brand. Look only in the rear view mirror, and you may have missed the opportunity to make a positive difference.  Learn how to uncover new levels of predictive and actionable insights, deliver impactful and timely experiences that customers want and value, while making smart investments in the customers that need your attention.

Join us for an exclusive webinar hosted by Brian Solis, Principal Analyst at Altimeter Group, keynote speaker, and author of “X: The Experience When Business Meets Design,” on how to cultivate and market meaningful customer experiences. Discover how to get ahead of your customers and make each touchpoint matter.

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That’s right. Customers’ expectations are higher than ever. Mobile devices and easy, real-time access to information are changing how marketers like you work to create campaigns. Optimize your cross-channel campaigns and reach your goal of transforming visitors into repeat customers and advocates. Discover how you can interact with your customers in relevant, personal dialogues across mobile, social, digital, and traditional channels. Join us for a webinar hosted by Ann Handley, Chief Content Officer at MarketingProfs, marketing keynote speaker, and The Wall Street Journal best-selling author on how to create content and campaigns to please customers and ignite your business.

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On Demand

Does your company meet today’s customers’ high standards? Empowered consumers expect relevant, highly personalized customer experiences. Come join us for a webinar hosted by Charlene Li, Principal Analyst at Altimeter, LinkedIn Influencer, and New York Times Best-Selling Author and learn how to recognize consumer preferences and turn your consumer insights into personalized marketing campaigns. Learn how to lead your company to success by crafting brand engagements that are in tune with your customers’ needs and not only meet, but exceed their expectations.

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The wind is howling outside and you are scrolling through social media on your phone. Something stops you in your tracks: a photo of a beautiful beach, the sun beating down on pure white sand, and the turquoise water in the ocean calls to you. You just found your next vacation destination! Join this webinar to hear how Vivere Travel is capturing the hearts and minds of travellers and calling them to their site through incredible imagery that is intelligently targeted for maximum impact. Hear how they are transforming their business through the use of social channels, and applying artificial intelligence to help them meet their objectives. You will also see a demo of the tools they are using to attract new customers, and see real business results.

On Demand
On Demand

Supply chain professionals know that disruptions are inevitable. 87% of CSCOs say lack of visibility makes it difficult to proactively mitigate disruptions. No supply chain can afford to spend days mitigating disruptions, but especially not when you have a spend of more than $30 billion for a supply chain that operates in over 170 countries. Five years ago IBM's Chief Supply Chain Officer, Joanne Wright, set out to work with IBM engineers and craft a cognitive solution to her supply chain’s data overload challenges.

Joanne’s innovation leadership helped…
•    Reduce IBM’s data retrieval times by more than 75%
•    Saved the company $40 million in inventory and freight costs

Little did she know that a couple of years later the whole global supply chain profession would benefit from her intrapreneurship and ingenuity. Can you imagine what you could accomplish with Watson as your business trusted advisor? Register for the webinar and hear the story of the Cognitive Supply Chain!

On Demand

Content is at the heart of how successfully you engage customers. Opportunity lies in delivering the exact information that customers want to consume at a specific point in time. In this webinar, we will discuss how finding content with the help of AI can super charge personalized marketing campaigns to deliver compelling experiences across mulitple digital touchpoints (websites, landing pages, mobile apps, and email campaigns). You will also see a demo of how marketers are using these technologies to positively impact their businesses right now.

On Demand

The pace of commerce isn't slowing down anytime soon, customer expectations continue to evolve, market trends come and go, and new competitive threats emerge constantly. Let's face it, many retailers struggle to keep up, often hampered by technology that's inflexible, hard to use and not conducive for rapid innovation and building the sort of brand experiences shoppers want.

Retailers want a modern commerce architecture that lets them innovate quickly within days not months. They want lower cost of ownership and less overhead. They want upgrades that don't take months to implement and test. They want AI infused so they can do more with less human intervention.  They want to be building something new that delights their customers, not spending all their time maintaining what they have today.

Learn how IBM's cloud-ready, extensible commerce platform can give your organization the flexibility, scale and security to fight back in this age of continuous digital disruption.

On Demand

With rapidly changing markets, evolving customer expectations and new competitive challenges, brands need the speed and flexibility to quickly adjust their go-to-market strategies and transform how they engage customers across channels.

Join Brian Gillespie, IBM Watson Customer Engagement Technical Leader, and Robert Poratti, IBM Watson Commerce Product Marketing, to learn how WebSphere Commerce Version 9 addresses that challenge with a new, modernized architecture aimed at speeding innovation and reducing the time spent managing the platform.

You'll also learn how Version 9 uses a microservice approach and the latest in open source technology to reduce your commerce platform footprint and total cost of ownership.

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Omnichannel has been one of retail's favorite buzzwords for years now. Yet while the phrase was eagerly adopted, few retailers have successfully realized the promise of channel agnosticity and implemented a truly seamless shopping experience. In many cases, brands chased ubiquity and in their search for being everywhere, they ended up being nowhere. In other cases, they lacked the technological tools to turn their omnichannel vision into reality.

Omnichannel isn't about being everywhere. It's about understanding that the customer is the channel and to be intensely relevant in the moments that matter to create a friction-free shopping experience. In this webinar, we'll outline the key steps to a harmonized customer experience and highlight how IBM's launch of WebSphere Commerce Version 9 can help.

On Demand

Moneyball: The Art of Winning an Unfair Game is about how Oakland A's manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization.

This won't be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon.

You'll learn how retail organizations can compete by using the power and speed of AI, combined with their brand values and customer data, to accelerate growth and take back market share.

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Join a 30-minute panel discussion with Nicole Leinbach Reyhle, author, speaker and founder of Retail Minded, and Michael Rasmussen, commerce system architect and technology expert from SapientRazorfish, as they discuss how the right cloud solution can helplevel the playing field for retailers in their struggle to remain relevant with shoppers and take back market share from online giants like Amazon.

On Demand

Customers expect personalized, consistent experiences from your brand. Success requires a blend of analytics and creativity to foster one-to-one relationships that increase customer volume and loyalty. IBM's AI-powered Watson Marketing solutions support a broad set of channels including digital, mobile, and offline, enabling you to work smarter while delivering targeted multi-channel experiences to customers.

Our integrated AI-powered solutions help you understand your customers and how they interact with your brand, build and analyze effective end-to-end journeys, easily uncover opportunities you never knew existed by removing obstacles to conversion, uncover audiences and segments you never knew existed and engage them effectively, and optimize every digital property for conversion.

On Demand

On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect. This new regulatory framework will have a truly transformational effect on the marketing landscape. This is more than just a new compliance issue. It is a unique opportunity for marketers all across the globe to improve privacy, transparency and brand loyalty.

Please join Jay Henderson, Director of Offering Management, IBM Watson Marketing, and our guest Fatemeh Khatibloo, Principal Analyst at Forrester Research, as they help marketers like yourself understand this tectonic shift, address common misconceptions and confusion, and how you can ride the wave to stronger brand loyalty.

On Demand

Invalid promo codes, slow-loading pages, and checkout confusion are just a few of points of friction that could cause your customer not to take the journey they want, which can affect your marketing performance. In this webinar, we will learn about 3 tips you can use to proactively optimize journeys and your marketing spend by turning visitors into loyal customers who will return again and again.

On Demand

In this webinar, we will share the latest release details of IBM Digital Analytics.  You can expect to get a deep dive into:

  • What you need to know about IBM Digital Analytics and GDPR
  • New flexibility added to workspaces
  • New ways to analyze page drilldown data
  • Sneak peak into what's coming next in Digital Analytics

We look forward to sharing our release information with you so that you can get the most out of your IBM solutions.

On Demand

Join supply chain and technology experts from IBM and Seko as they examine how companies can leverage Artificial Intelligence to elevate their Transportation Management Systems (TMS) systems and capabilities.  

On Demand

Digital transformation has largely been the wild west, but 2018 might be the year that separates the winners from the losers when it comes to maintaining new customers across multiple channels. IBM's Watson enables customized marketing solutions that generate more qualified leads and help with both customer acquisition and retention. Artificial intelligence is becoming more and more essential, not just for a competitive edge but to remain relevant in general. Find out how customers are using IBM Watson Marketing to leverage AI in a transformational way, and how you can do the same.

On Demand

How are your email and mobile marketing programs performing compared to the average in your industry? And more importantly, how much work do you need to do to join the ranks of the top performers? Discover the latest mobile and email benchmark data and learn how you can better measure your success and improve future initiatives.

In this webinar, Loren McDonald will share results of IBM Watson Marketing’s exclusive “2018 Email and Mobile Marketing Metrics Benchmark Study,” an analysis of email and mobile metrics from messages sent during 2017. And Katie Key, Director of Operations with HarperCollins Publishers, will share her perspectives as a long-time user of benchmark data, successes, pitfalls and her observations on the meaning of the metrics themselves.

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Billee Howard, Founder & CEO of BRANDthropologie Media, interviews IBM SVP & CMO Michelle Peluso on The Future of Marketing. Learn key insights from these Marketing trailblazers on the impact of AI, Blockchain, evolving social channels and more.

On Demand

Drive customer engagement with relevant and personalized mobile marketing. 

Join IBM for the next installment in its webinar series about mobile marketing. Learn how to increase customer loyalty and drive your business with mobile. Engage with customers when and where they expect it - on their mobile devices.

Our experts will cover a range of topics including:

  • How to design personalized "transactional" mobile marketing campaigns to exceed customer expectations
  • Learning from illustrations and examples across industries
  • Using industry benchmarks for mobile marketing (NEW!) to set targets and improve performance 
  • Bringing mobile marketing to your customers with Watson Campaign Automation
On Demand

In the age of the start-up disruptors, existing businesses are challenged to change their models to disrupt the disruptors. These changes have begun to focus on supply chain and developing a stronger capability to serve more end customers faster, with less resource tied up in working capital. IBM is answering this challenge for our clients by combining blockchain, AI and B2B EDI to improve data quality, make business predictions, reduce the cost of moving from yesterday’s EDI to tomorrow’s blockchain networking.

On Demand

In this session, you will hear from Patrick Lannon, VP of Worldwide Industry Solutions and Revenue Programs, IBM Watson Customer Engagement, about the 4 common misconceptions people face as they work to integrate AI into their customer engagement strategy.  From predicting presidential elections to applying analytics to Twitter to helping people find love through food flavor preferences, Patrick will talk about how people and companies are approaching AI. Join in to learn to about the AI Gap and how you and your business can conquer it.

On Demand

Join IBM Distinguished Engineer, Bob Balfe, as he walks us through a scenario that highlights how employees from marketing, merchandising, category management, the call center and the store can come together with shared data and a shared platform to learn quickly from a failing campaign, to launch a new effort that reinvigorates a customer segment suffering from low engagement. The example highlights how one customer's interactions drive several flawless adjustments, both online and offline, to give her an extraordinary experience.

On Demand

Join Marketing and Social Media Expert Adam Buchanan as he sits down with Jennifer Tattenbaum, Senior Director of Interactive at the Shubert Organization, to learn how IBM Business Partner Pereion and Watson Customer Experience Analytics helps theater enthusiasts have great experiences buying their Broadway tickets. Find out how you can gain greater visibility into online activity and elevate your customers’ digital experiences.

On Demand

How often do you wish you had the perfect visual at a moment’s notice for fast content updates to your omni-channel digital experiences?  Attend this webinar to see how you can have access to Shutterstock’s creative assets, the world's largest collection of professional videos, images, and music, from within Watson Content Hub.  See how marketers can use AI to find that needle in the haystack across a vast content collection to gain greater freedom and reduced workflow complexity.

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Did you know that IBM Digital Analytics can provide you more detailed analysis of client journeys in your specific industry vertical? Join Alexandra Hussar, Customer Analytics Support Consultant, in this webinar to learn how you can use Digital Analytics True Path reporting for your business needs:

  • Get an overview of True Path reporting in the New Digital Analytics Interface
  • See use cases for Retail, Financial, and Travel verticals
  • Learn how to create and analyze for each use case, and the next steps you can take after analyzing your True Path
On Demand

The VAR Group works with Italian based clients to digitally transform their businesses from a broadcast model to a one-to-one, scalable, multi-channel experience. Join Peter Lavers, a worldwide expert in Customer Experience Management, as he sits down with Michele Neri, CEO Iperceramica, and Francesca Moriani, CEO VAR Group s.p.a., to learn how the tile and bathroom fixtures retailer leveraged Watson Marketing and Watson Commerce to transform how they analyze behaviors and attract and engage home renovation customers during their complex customer journey.

On Demand

Are you considering upgrading your IBM WebSphere Commerce environment to the latest version, but don’t know where to start or what is important to consider?

 

WebSphere Commerce V9 can help you innovate faster and make it easier to maintain your commerce platform in order to keep up with fast moving markets and changing customer expectations, but how do you get there?

Join this webinar to find out as IBM commerce expert James Fong discusses everything you need to know about upgrading to WebSphere Commerce V9 and the lessons he has learned working with clients that have already made the move.

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IBM Design Thinking is our approach to applying user-centric design at speed and scale to the modern enterprise. It’s a framework to help teams not only form intent but deliver measurable outcomes that advance the bottom line and improve the lives of the people they serve. In a recent study, Forrester calculated the total economic impact of IBM Design Thinking and found that the approach slashed the initial time required for design and alignment by 75% and delivered ROI of 301%.

By attending this session, participants will understand the foundations and practices of design led ROI achieved through IBM Design Thinking. We'll cover how to motivate diverse teams, turn ideas into outcomes and restlessly reinvent so organizations can feel empowered to deliver new results and re-think some of their most complex problems.

On Demand
  • Online buyers make purchases on marketplaces at least three to five times per month
  • 95% of consumers have already used a Marketplace
  • 85% of buyers are satisfied with their experience on Marketplaces

To respond to customers’ new buying behaviors, brands must rethink their eCommerce engagement strategy. Increasingly, successful brands are adopting a marketplace strategy as a new way to interact and engage with customers. By offering a broad assortment of products and services through an owned marketplace, and/or pushing their products out to existing marketplaces, companies find that a marketplace strategy can bring incremental revenues representing 8% to 20% of online sales after just 1 year.

Join digital commerce and marketplace experts from Mirakl, ChannelAdvisor and IBM to learn how you can easily improve the customer experience, grow revenues and provide more opportunities for omni-channel customer interaction.

On Demand

IBM Watson Marketing is excited to announce the availability of our newest IBM Marketing Software (IMS) solutions, version 11. IMS products include IBM Campaign, IBM Interact and others.

Join IBM Offering Management leaders for an enlightening and detailed discussion of the new evolutions which became available in late Q2, 2018.

Key new capabilities in v11 include:

  • AI-powered Watson Assistant in IBM Campaign
  • Cloud-based Managed Hosted versions of the applications (including Campaign, Interact and Marketing Operations)
  • Capabilities to help with GDPR compliance including automation scripts
  • Rapid upgrade package (with special pricing)
  • Many customer enhancements and platform support additions
On Demand

B2B is at in inflection point. B2B customers are changing the way they want to engage with you. In the past, B2B customers disregarded digital channels and they expressed that B2B products and services were too complex to sell online. Customers were simply not ready or interested in using digital channels. It’s a new B2B world now - business buyers expect to purchase online and digital is the key channel for customer engagement.

The digital shift has led to explosive B2B growth opportunities for those who are investing in innovation through eCommerce. Organizations who aren’t investing in digital are at a significant disadvantage. It’s table stakes now – digital investments are a key prerequisite to remaining in the game, and are critical to long-term success. In this webinar, we'll discuss the key factors to delivering accelerated B2B digital innovation and growth.

On Demand

The EU General Data Protection Regulation (GDPR) is now in effect, and our client feedback indicates many companies doing business globally are defaulting their policies to be compliant, whether or not their clients are in the EU. Marketers should now shift their GDPR journey from preparation to execution. They should rethink how to capture and manage personal data across all channels and touchpoints, how they generate insights from that data, and how to build compelling yet compliant strategies that will drive create customer experiences.

Please join Sharon Nei and Jonathan Kamien, Offering Management, IBM Watson Marketing, as they share with marketers their latest insights on GDPR, and how you can drive competitive advantage in this new environment.

On Demand

Compared to other forms of digital marketing, sending another email campaign can be comparatively simple, and relatively low cost. But what is the impact of frequency and cadence of email sends on results, and on brand value.

New research from IBM Watson Marketing uncovers the answer.

Find out how to maximize your open rates, read rates, click-through rates, and more in this special Webinar.

Jay Baer, founder of Convince & Convert and New York Times best-selling author will be joined by email expert Loren McDonald, from IBM Watson Marketing to discuss the key findings in the new report: 2018 Email and Mobile Marketing Metrics Benchmark.

On Demand

Hear experts from Perficient Digital discuss how initiatives focused on supply chain and order management have transitioned from the dark corners of warehouses to the executive table. For retailers, the constant challenge is to blend physical with digital across their customer acquisition, engagement and retention initiatives. And for branded manufacturers and distributors, traditional models are a thing of the past. Even with these challenges facing B2C and B2B sellers, many continue to thrive. With the right inventory optimization and order orchestration, you too can be a disrupter in your industry, grow revenue and gain market share.

On Demand

90% of the world's data has been created within the last year, providing retailers with endless opportunities to connect through unique, contextual and personalized customer experiences. But, with most of that data being unstructured, it can feel intimidating and difficult to understand, reason, learn and interact with it.

Join us and retail expert and co-founder of the Independent Retailer Conference, Nicole Reyhle, to learn how you can use AI to gain a better understanding of the customer and provide experiences that will set you apart in a crowded and competitive retail market.

On Demand

The GDPR journey has begun. What are your solution providers doing to help you be compliant? Join this webinar to find out how IBM Watson Commerce helps online sellers meet the new, stringent data privacy standard mandated by Europe’s General Data Protection Regulation that took effect on May 25, 2018. 

On Demand

In this webinar, we will share the latest release details of IBM Digital Analytics. Join Aubrey Rupp, Offering Manager for IBM Digital Analytics, to get a deep dive into:

  • User Management for managing permissions in the next generation of Digital Analytics
  • New features for workspaces
  • Updated interaction and distribution options for reports
  • Sneak peak into what's coming next in Digital Analytics 

We look forward to sharing our release information with you so that you can get the most out of your IBM solutions. Bring your questions for a lively discussion!

On Demand

In this webinar our speakers share perspectives and guidance on Modern Web Development, and Continuous Delivery approaches supporting IBM Digital Experience solutions, including WebSphere Portal, Web Content Manager and Watson Content Hub.

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It’s not too early to get your business ready for a successful 2018 holiday season. During this community webinar, Customer Analytics Business Support Consultant, Kate Fox will:

  • Provide tips on preparing Analytics reporting for the upcoming holiday season
  • Review areas to examine to improve data collection
  • Share best practices when using the new IBM Support website
  • And more!
On Demand

Peak events can account for 50% or more of annual online sales. Whether you're preparing for Cyber Monday, Mother's Day or Back-to-School shopping, advanced preparation is the key to a happy and prosperous season for you and your customers.

Join our webinar to hear how Stephen Culver, CIO Barnes and Noble College Booksellers, and his team prepare for their peak sales period: the start of the college school year. You'll also hear from IBM Commerce experts about peak season risks, areas that online sellers often overlook and what you can do to be prepared in 2018.

On Demand

As the range of potential customer interactions expands, how do marketers keep up with the demand for content, and ensure that they interact consistently across those interactions? We'll review the challenges faced by marketers and merchandisers, and how IBM and its partners, such as Shutterstock, can help address those.

On Demand

How actionable is your marketing data and analytics?  Are you drawing the proper insights in a timely matter and developing the appropriate marketing strategies and tactics? Are these strategies generating new opportunities, cultivating existing customers, or otherwise getting people to love your brand?  The “do-it-for-me” (DIFM) analytics tool market is evolving, with new capabilities including AI-powered and predictive analytics. Marketing and CX buyers should get a fresh look at the key benefits this category has to offer.

Please join Aubrey Rupp, Offering Manager, Watson Customer Experience Analytics, IBM Watson Customer Engagement and our guest, Brandon Purcell, Principal Analyst Serving Customer Insights Professionals at Forrester Research, as they help marketers and CX professionals understand technology capabilities, market trends, use cases and the evolving role of the insight-driven marketer. 

On Demand

Please join us for this IBM Watson Marketing community webinar. Vernon O'Loughlin from the IBM Digital Analytics Customer Support team will take you through how to track your off-site and on-site marketing links. Clients in the Financial Services, Banking, Insurance, Content, and Travel & Hospitality industries will find this particularly useful.  

In this webinar, you will learn how to:

  • Take advantage of Marketing Management Center parameters to track off-site marketing links
  • Track the performance of your on-site links with Site Promotion or Real Estate parameters
  • Easily and effectively report off-site and on-site activity through unified reporting
On Demand
On Demand

Did you know?

  • Online buyers make purchases on marketplaces at least three to five times per month
  • 95% of consumers have already used a Marketplace
  • 85% of buyers are satisfied with their experience on Marketplaces

To respond to customers’ new buying behaviors, brands must rethink their eCommerce engagement strategy. Increasingly, successful brands are adopting a marketplace strategy as a new way to interact and engage with customers by offering a broad assortment of products and services at competitive prices. A marketplaces strategy can bring incremental revenues representing 8 - 20% of online sales after just one year.

Join digital commerce and marketplace experts from IBM and Mirakl to learn how you can easily turn your online store into a marketplace to offer more assortment without additional overhead, improve the customer experience, grow revenues and provide more opportunities for omni-channel customer interaction.

On Demand
On Demand

Join Senior Customer Analytics Consultant, Tania Flagg, as she provides an introduction into the reporting features available within Watson Customer Experience Analytics (WCXA). During this webinar, we will review:

  • Activity within the Overview, Web and Mobile App dashboards
  • Key stages within Mindset reporting
  • Journey reporting across multiple channels
  • Journey analytics use case scenarios
On Demand

Please join the IBM Watson Marketing Offering Management team as we discuss the latest innovations in the Watson Campaign Automation platform. We’ll cover topics including Performance Insights dashboards, AI-powered Watson Assistant, Programs design canvas, mobile marketing capabilities, accessing the new user experience and much more. And of course, we’ll have live Q&A at the end of the presentation.

We look forward to seeing you at this exciting event.

On Demand

Instead of streamlining operations, data has forced teams to spend massive amounts of time managing, manipulating or manually exporting and importing spreadsheets and reports. 68 percent of leaders admit that second- and third-party data is only partially or barely integrated into current data systems, providing an incomplete view of a connected customer’s relationship with a product or brand.

How can executives look to technology solutions like Artificial Intelligence to tackle some of the biggest and even some of the most mundane challenges ahead? What growth strategies can these executives develop in concert with one another, to fully unlock the potential of data and the opportunity of today’s customer? 

On Demand

TeamKFC is a communication and integration platform that all KFC U.S. employees, franchisees, and field and restaurant teams use daily to run the restaurants and their businesses. The intranet, powered by IBM Websphere Portal, enables access to standard procedures, tools, reporting, and training, as well news and important updates. While the portal is constantly evolving, the new features from version 9 gave KFC an opportunity to strengthen its foundation and prepare for innovative, new mobile and voice interfaces that will provide easier, faster access to the information people need to do their job. The site is a case study in world-class information architecture, usability, and governance. KFC has been using IBM Digital Experience (DX) to serve up the Colonel’s signature recipes since 2012 and, like the Colonel himself, it has only gotten better with age.

On Demand

Join Sr. Customer Analytics Consultant, Tara Faithful, as she provides an introduction into the ad hoc reporting features available within IBM Digital Analytics. During this webinar, we will review:

  • Understanding Advanced Reporting
  • Creating a Workspace
  • Creating a Report
  • Effectively using Segmentation and Filtering
  • Tag Attributes
On Demand

In an environment of “have it your way” consumers and digital transformation pressures, you as a retailer are in a race to deliver a differentiated and superlative customer experience. The brand promise starts from before your customer's first click, and even extends beyond receipt of your product. A key to your success is the ability to rapidly transform fulfilment operations. This includes the ability to leverage store locations and store associates to deliver fulfillment services such as buy online and pick up in store and ship from store – all while balancing operational profitability. IBM Order Management Software v10 is now available to make it easier for you to exceed client expectations such as these while watching the bottom line.

On Demand

Hear from industry thought-leaders and academics about the business impact of the disruptive technologies gaining traction in supply chain, including real applications of AI and blockchain driving business results. Learn how supply chain leaders can drive their organizations to be disruptors vs. being disrupted. 

On Demand

In our previous webinar, “Join The Marketplace Movement And Grow Your Online Business,” our strategists discussed two ways to approach “the Amazon effect.” One to those was to take advantage of the additional sales channels marketplaces like Amazon create. This webinar is a deep dive into that approach, demonstrating the IBM Watson Commerce integration with ChannelAdvisor. ChannelAdvisor Marketplaces is a SaaS platform for 3P and 1P retailers and branded manufacturers to manage product inventory, expand products into multiple marketplaces and optimize product content globally. It provides data automation, repricing, channel-specific templates and AMS integration services to help win the buy box and grow GMV. Together with IBM, they extend your existing eCommerce investment to reach more customers and help you understand where your best opportunities to sell lie.

On Demand

As marketing, commerce, and customer service continue to shift to digital channels — and as an increasingly greater share of an organization's revenue comes from digital business — organizations have become acutely aware of the need for an enterprise digital experience platform. Such a platform enables them to quickly and cost effectively create, manage, and deliver cross-channel, cross-device digital experiences to their various constituents; measure the effectiveness of the experiences; and optimize the experiences based on analytical insights. As IDC's research has shown, organizations that use IBM Digital Experience have realized significant business benefits, including increased revenue and quicker time to market, reduced costs and improved staff productivity, and increased customer and employee engagement.

On Demand

Being the owners of the customer experience is not something we as Marketers take lightly. With 90% of data being created in the last twelve months it has become even more challenging and time-intensive to create real-time and personalized customer experiences. 

IBM’s Watson Marketing portfolio uses AI-Powered technology to extract value from disparate data sources, enabling Marketers to save time, improve collaboration and build trust with customers and internal stakeholders. During this webinar we'll showcase how Watson Marketing helps Marketers to:

  • Capture data from multiple sources to create a holistic view of the customer
  • Collaboratively design and create highly personalized and memorable customer journeys
  • Enhance one-to-one conversations by understanding their customer's unique needs and past behaviors
On Demand

Why do the vast majority of digital transformation efforts fail? A lack of customer focus. We’ll show you how AI is scaling and automating the level of insight necessary for businesses to adapt to the age of customer. You’ll learn:

  • How to help ensure digital success by adopting “customer obsession”
  • Why so many digital experience investments fail
  • How to make better technology decisions for your customer experience.
On Demand

"More personalization!" has been the battle cry in retail markets for several years. Marketers continue to see greater and deeper personalization drive better results. However, at what cost to the business? Some estimate a minimum of a 10x increase in visual assets alone is required to drive effective personalization.

Watson Marketing and Commerce come to life for your customers when you can present endless relevant content--especially when that content includes social proof. Enter Stackla, the experts at finding relevant visual assets in social media (aka, User Generated Content). See how Stackla works with Watson Marketing and Commerce to provide an affordable and scalable library of assets and fulfill your personalization promise.

On Demand

Don’t limit your sales opportunities and potential revenue simply because the partners you work with still operate using paper based communications! Now with new catalog features and capabilities, learn how IBM Web Forms will boost your competitiveness by improving connectivity with your business partners. Experience frictionless interaction between companies—from the cloud to the client—through a secure, reliable, and data-rich platform!

  • Accelerate Partner Onboarding – Save time!
  • Better Product Information – Increase revenue!
  • Automate Manual Transactions – Reduce cost!
On Demand

Join Customer Analytics Consultant Rainu Climaco, as she covers best practices to identify struggle behavior across the Customer Analytics portfolio. This webinar will focus on utilizing the Struggle Analytics feature within IBM Tealeaf Customer Experience on Cloud. During this webinar, we will:

  • Understand how to navigate and interpret Struggle Analytics standard and custom event data
  • Learn how to quickly identify struggle behavior patterns in order to immediately address and improve visitor experiences
  • Review use cases and provide best practice recommendations on how to best identify and minimize struggle on your e-commerce site
On Demand

Recently IDC produced a report looking into the Order Management market. The findings examined the impact that Fulfillment can have on the customer experience. IDC was able to make recommendations as to how retailers can adopt Order Management. Join this webinar to discover how your organization can take advantage of fulfillment capabilities to deliver on the brand promise for customers.

You will learn:

  • How to prepare your supply chain to meet client demands for flexible and efficient order orchestration
  • Why analytics are the key to unlocking profitable fulfillment
  • How to adapt to the changing needs of your customers with the speed and flexibility of a cloud based solution
On Demand

Want to know how businesses like yours use IBM Watson Marketing? IBM Watson Marketing customers show their use of solutions like Watson Campaign Automation, Content Hub, Customer Experience Analytics, and Watson Assistant. Hear directly from John Wiley, Seasalt Cornwall and Ingersoll Rand.

Nov 28, 2018 01:00 PM EST

Constituents, from alumni to students expect more personalization and real-time interactions. With an abundant supply of data flowing from social channels, digital and in-person interactions, universities have no excuse but to know their constituents on a personal level. Learn how you can:

  • Identify and engage alumni or recent graduates that are interested in potentially furthering their education
  • Deploy personalized AI-driven campaigns that prove to engage your audience
  • Access real-time results and constituent insights with Watson Marketing Assistant