Being the owners of the customer experience is not something we as Marketers take lightly. With 90% of data being created in the last twelve months it has become even more challenging and time-intensive to create real-time and personalized customer experiences.
IBM’s Watson Marketing portfolio uses AI-Powered technology to extract value from disparate data sources, enabling Marketers to save time, improve collaboration and build trust with customers and internal stakeholders. During this webinar we'll showcase how Watson Marketing helps Marketers to:
- Capture data from multiple sources to create a holistic view of the customer
- Collaboratively design and create highly personalized and memorable customer journeys
- Enhance one-to-one conversations by understanding their customer's unique needs and past behaviors