Please join us for this IBM Watson Marketing community webinar. Vernon O'Loughlin from the IBM Digital Analytics Customer Support team will take you through how to track your off-site and on-site marketing links. Clients in the Financial Services, Banking, Insurance, Content, and Travel & Hospitality industries will find this particularly useful.
In this webinar, you will learn how to:
- Take advantage of Marketing Management Center parameters to track off-site marketing links
- Track the performance of your on-site links with Site Promotion or Real Estate parameters
- Easily and effectively report off-site and on-site activity through unified reporting