On Demand

The VAR Group works with Italian based clients to digitally transform their businesses from a broadcast model to a one-to-one, scalable, multi-channel experience. Join Peter Lavers, a worldwide expert in Customer Experience Management, as he sits down with Michele Neri, CEO Iperceramica, and Francesca Moriani, CEO VAR Group s.p.a., to learn how the tile and bathroom fixtures retailer leveraged Watson Marketing and Watson Commerce to transform how they analyze behaviors and attract and engage home renovation customers during their complex customer journey.