On Demand

Join IBM Distinguished Engineer, Bob Balfe, as he walks us through a scenario that highlights how employees from marketing, merchandising, category management, the call center and the store can come together with shared data and a shared platform to learn quickly from a failing campaign, to launch a new effort that reinvigorates a customer segment suffering from low engagement. The example highlights how one customer's interactions drive several flawless adjustments, both online and offline, to give her an extraordinary experience.