Omnichannel has been one of retail's favorite buzzwords for years now. Yet while the phrase was eagerly adopted, few retailers have successfully realized the promise of channel agnosticity and implemented a truly seamless shopping experience. In many cases, brands chased ubiquity and in their search for being everywhere, they ended up being nowhere. In other cases, they lacked the technological tools to turn their omnichannel vision into reality.
Omnichannel isn't about being everywhere. It's about understanding that the customer is the channel and to be intensely relevant in the moments that matter to create a friction-free shopping experience. In this webinar, we'll outline the key steps to a harmonized customer experience and highlight how IBM's launch of WebSphere Commerce Version 9 can help.