39-minute webcast (20 minutes for campaign set-up demo)
New to Bing Ads? Want to launch a campaign quickly? Our Quick Start Guide Webcast will provide you with a live demo of the campaign set-up process. We’ll show you how to launch a Bing Ads campaign that is successful from day one in a 20-minute live demo in the Bing Ads User Interface (UI). We also share an overview of the powerful Bing Network and some stats on this valuable audience.
Webcast includes the following demo: 4-step process demo of campaign creation – 20:00 min
Campaign planning and account structure is one of the most important concepts to learn about in the beginning to set yourself up for success on Bing Ads. This webcast will give you the tips and tricks on structuring your keywords, ad groups, and campaigns effectively to be able to optimize better. We’ll show you how to use Campaign Planner and access the bidding landscape on Bing Ads, plus teach you how to use Auction Insights. This research too will give you competitive insights that will ultimately help set your campaigns up for success on Bing Ads.
Webcast includes the following demos:
• Managing campaigns and ad group – 2:39 minutes
• Campaign Planner tool – 6:08 minutes
• Auction Insights tool – 1:43 minutes
Learn all about your Bing Ads billing options and how to successfully set up billing that works best for you in this informative webcast. We will cover prepay, post pay, the billing threshold, and the process if an agency manages your Bing Ads account.
Find the right customer, at the right time, in the right context with this informative webcast on Bing Ads Targeting. This webcast will teach you how to target by behavioral, demographical and contextual factors. In other words, you’ll learn how to target based on your site visitors’ behaviors, age, gender, as well as location and device targeting. All targeting options when leveraged in the right business scenario will land your ad in the most relevant way to searchers. You’ll also walk away with knowing how to apply time of day and language targeting. We’ll be demoing where to find the targeting settings in the Bing Ads UI.
Webcast includes the following demos: Bing Ads Targeting – 4:30 minutes
Keyword match types give advertisers control of how their keywords deliver ads, and this webcast will give you a better understanding of a match type strategy that is right for you and your business. Learn the difference between match types, negative match types, how to create a negative keyword list, and how to use the powerful search term report.
Webcast includes the following demo: Navigating the Search Term Report - 2:37 minutes
Learn how to create attention grabbing ads with this webcast. We’ll give you all the ad copy basics you need to know, go over the Style Guidelines, as well as the Editorial review process. Follow these best practices to create or improve your ad copy and help influence clicks and conversions!
Webcast includes the following demo: Creating an ad - 2:08 minutes
Ad extensions are very important additional pieces of information about your business that can be added to your ads. Improving the visibility of your ads with ad extensions can lead to more clicks and improve your ROI. This webcast will teach you about the Ad Extensions Bing currently offers: Sitelink Extensions, Call Extensions, Location Extensions, App Extensions, Image Extensions, Review Extensions and Callout Extensions.
Webcast includes the following demo: Creating Sitelink Extensions - 3:35 minutes
During this webcast, we’ll equip you with useful tips on setting your bids and budgets so you can manage your money more effectively. We will walk you through how to implement budgets that make sense for your business, optimize your bids, and make bid adjustments that allow you to bid smarter, not higher.
Webcast includes the following demos:
• Where to set budget - 1:06 minutes
• Estimating budgets with Keyword Planner – 5:00 minutes
• Optimizing bids – 4:19 minutes
• Setting bid adjustments – 2:10 minutes
Get acquainted with the Bing Ads User Interface (UI). This webcast will take an in-depth approach and explain the purpose behind each section of the UI, so you can walk away with the ability to confidently navigate the Bing Ads UI with ease!
Webcast includes the following demo: Bing Ads User Interface - 6:22 minutes
Already have a Google AdWords campaign? Save time and effort of setting up the campaign from scratch and import it directly to Bing Ads. This webcast will teach you how to successfully import even the most complicated campaigns, and you’ll learn the different ways you can import using the Bing Ads User Interface (UI).
This webcast will equip you with the ability to troubleshoot common (and not so common) errors while importing your campaigns from Google. Learn about the common mistakes to avoid, what does and doesn’t get imported, and the key differences between Bing and Google, so you can easily get your campaigns up and running with Bing Ads!
Learn to work the subtle differences between Bing and Google in your favor! There are several differences that are useful to know about so you can set yourself up for success right away and begin advertising with Bing Ads with ease. We’ll explain the differences in ad network, search partner visibility, bids and budget, quality score etc. in this useful webcast.
In this webcast, help boost your success by learning how to efficiently pull the most useful reports from your Bing Ads dashboard. We’ll also teach you about the latest campaign reporting features such as segmentation, search term reports, and period comparison reporting.
Webcast includes the following demo: Reporting - 7:31 minutes
Universal Event Tracking (UET) is a powerful Bing Ads tool that can provide enhanced insights that you can use to improve your ad performance. In this webcast, we’ll provide an insightful overview of UET, how to implement it, and the enhanced insights you’ll gain from using it. Learn how to set up goals and get the most out of tracking with UET.
During this webcast, we’ll show you exactly how to get started so you can make the most out of Universal Event Tracking (UET). Learn how to create your UET tag and get tracking up and running, how to insert a UET tag on your webcast directly or with a tag manager, and what the common pitfalls are and how to avoid them.
Webcast includes the following demo: Setting up UET and Goals - 6:21 minutes
Remarketing optimizes your campaigns for specific audiences, people who have visited your website before, so you can improve your ROI and stay top of mind with your customers. We’ll teach you about how remarketing in paid search works, how to tag your site and create audiences, and how to adjust your remarketing campaigns for increased success. Learn about how powerful Bing Remarketing can be for your business and how we compare to other platforms.
Need help getting started with Bing Ads Remarketing? This webcast will walk you step by step through the set-up process so you can begin optimizing your campaigns and improve your ROI. Learn how to tag your website, define audiences, add lists to ad groups, adjust bids, and more.
Webcast includes the following demo: Creating a remarketing audience- 5:00 minutes
Bing Shopping Campaigns allow you to create product ads that more effectively promote your product over traditional text ads – think of these campaigns like a virtual merchandizing shelf. During this webcast, we’ll teach you about Bing Shopping and how it works, show you the advantages of shopping campaigns and how Bing Shopping compares to other platforms.
Get started with Bing Shopping Campaigns today and increase your chances of enticing customers to visit your website. During this webcast, you’ll learn how to create and optimize your Bing Shopping Campaigns, how to troubleshoot your Shopping Campaigns, and get answers to many frequently asked questions so you can start producing impactful results for your business.