On Demand

IP can impact on many areas of broadcast operations: One key area is IP-based content contribution. This is an area where many have doubts. For all of IP’s benefits and its impressive developments in the content distribution area, many have continued to doubt IP’s ability to handle the contribution and production sides of the business. Whether it’s questions regarding bandwidth capacity requirements or ultimate reliability within mission critical broadcast applications there are doubts raised about the wisdom of adopting such a radically different approach to this essential broadcast application.

This is an area of significant technical development leading to the rapid evolution of new content contribution platforms and workflows. Whilst these concerns may have been valid in the past, there is a need today for a better understanding of what is possible and practical in terms of IP-based contribution.

Worldwide, broadcasters are under pressure to reduce costs and optimize resources – both people and equipment – while still being efficient in their production workflows, including both live and prerecorded content. And there is a growing need to future-proof media infrastructures in ways that will support the launch of new broadcast and OTT services. Largely, the debate over IP value in broadcast workflows is completed. IP offers the opportunity to revolutionize the way that content of all types is transferred within facilities, between facilities, countries and continents. It offers broadcasters the ability to increase their channel count, customize ad insertion to suit local audiences, distribute to many more platforms and other ways to create significant new revenue streams