On Demand

How are your email and mobile marketing programs performing compared to the average in your industry? Are you able to join the ranks of the Top Performers? Discover the latest mobile and email benchmark data and learn how you can better measure your success and improve future initiatives.

In this webinar, Loren McDonald and David Miller of Acoustic will share results of Acoustic’s exclusive “2019 Marketing Benchmark Report,” an analysis of email and mobile metrics from messages sent during 2018. And, long-time user of benchmark data, Brian Sisolak, Vice President, Technology Services at Trilogy Interactive, will share his successes, pitfalls and observations on the meaning of the metrics themselves.

You’ll get insights on:

  • Comparing metrics to top- and bottom-quartile performers, as well as the average 
  • How measurements differ by industry and geographic region
  • How to use this data to map strategies and tactics to boost your programs
  • Using benchmarks to educate executives and acquire budget 
  • Learn benchmarking best practices and tips

And, for attending the webinar, you will receive a customizable PowerPoint presentation for sharing and discussing performance and opportunities for improvement with your co-workers and executives.

On Demand

Welcome to Acoustic - the world's leading independent AI-powered marketing cloud recently spun off from IBM. Join CEO Mark Simpson and Jay Henderson, SVP, Product Management, as they share details on our company's new agility, product vision and mission to enable marketers to “unleash their brilliance” through purpose-built AI-powered tools and an open platform.

On Demand

SMS is one of the most engaged and highest ROI channels available to marketers, and yet many marketing organizations have yet to embrace this powerful channel. Lack of customer mobile contact information and permission or simply uncertainty about how to best use this channel are typical reasons preventing brands from leveraging SMS. However, not using this channel - or not deploying SMS effectively - means you may not be reaching many customers who increasingly prefer to receive communications on their mobile devices.

In this webinar, we will share case studies and use cases to help marketers understand how to get started with SMS and where this channel may best fit into their overall communications and marketing strategy. You will learn best practices and tips in areas including:

  • Approaches to building your SMS permission database
  • Leveraging automation to deliver behavior- and event-based messages
  • Integrating SMS as part of a broader omni-channel strategy
  • Copywriting approaches that minimize opt outs while increasing engagement and conversion
  • Using CRM and customer behavioral data to deliver highly targeted messages at the right time
On Demand

Has understanding how your marketing campaigns have performed got you stressed? In this 60 minute webinar we will show Acoustic Campaign clients useful reports and insights that should be leveraged to help drive continuous improvement in your marketing efforts. We’ll share improvements and advancements coming to Performance Insights, including improved loading time and capabilities you can't access within Classic Reports.

In this webinar you will also learn how to:

  • Create shareable Workspaces with everyone (even without a login)
  • Design custom widgets for creating tables, KPIs, and graphs
  • Use filters and date ranges to get the right data at the right time
  • Export data in multiple formats (pdf, Excel, CSV, or png)
On Demand

The NRF predicts retail holiday sales will increase about 4%, higher than the 3.7% average over the last five years and nearly double 2018 retail holiday sales which were up 2.1%. For many retailers the holiday season can comprise as much as 30% of annual revenues making the holiday season critical for most retail and ecommerce brands.

In this webinar we will share a variety of tips and best practices in email marketing, mobile, data management, customer experience and web content that can help ensure a successful holiday season and great experience for customers. Tips shared will be for three holiday periods: Preparing for the holidays, during the holiday season, and after the holidays are over. In this 60-minute webinar topics covered will include:

  • Data preparation: Integrations, behavioral data, hygiene and segmentation
  • Creating integrated, multi-channel holiday campaigns
  • Simple design and content techniques to reduce friction for shoppers
  • Leveraging behavioral, journey and struggle analytics to make in-holiday corrections
  • Turning new holiday gift-buying customers into repeat and loyal customers
On Demand

For more than 20 years marketing has been and continues to be one of the most flexible and innovative business disciplines. And the pace of innovation is only increasing. It’s a tremendous effort to keep in front of trends and guide your organizations to deliver the most effective, personalized customer experiences. There is hope! In this session, we’ll discuss 4 trends marketers cannot ignore to drive results into 2020 and beyond.

After this webinar presentation, you’ll be able to:

  • Discuss the biggest misconception in buying marketing technology
  • Understand how new privacy regulations in California can actually work to your benefit
  • Know how implicit behavior can help marketers shape better customer experiences
  • Have answers to the new question around AI-powered marketing: Build or buy?
On Demand

Building a marketing technology stack for your organization can be an overwhelming initiative especially when you design, develop and stand-up from scratch. With the growth of AI and machine learning-based tools, the need for greater integration across marketing technologies and data sources, and alignment with sales and other departments - getting the MarTech stack right is critical to marketing and business success. And as you prepare for how your marketing organization will succeed in 2020 and beyond, alignment of your marketing technology plans with your actual marketing and business is paramount.

In this webinar led by Jae Lee, Acoustic’s Global Revenue Marketing Lead, you will learn:

  • The key ingredients in designing, building and stand-up a MarTech stack
  • How to assess and identify the right technologies and navigate through the process
  • The key steps to building a MarTech stack
  • How the Acoustic marketing team built its stack from scratch and is using its own technology to drive marketing
On Demand

Join us as we examine Acoustic Experience Analytics (Tealeaf) advanced analytic capabilities and artificial intelligence (AI) technologies and explain how both play an important role in understanding customer experience and identifying struggle points. We will cover specific examples and demonstrate how they can be leveraged and applied to various use cases:

Anomaly Detection
Struggle Analytics
Journey Analytics
Voice of the Customer (VoC)
Behavioral Segmentation

On Demand

If you have a channel or franchise network that is critical to your success, you likely need it to execute some digital marketing. This distributed marketing, or through-channel marketing, is one of the fastest-growing categories in all of marketing. Transforming your distributed marketing efforts could be the difference between beating your business objectives and missing them. 

Join the Acoustic team and Jay McBain, Principal Analyst with Forrester, as we discuss distributed marketing tips, best practices and trends for 2020 and beyond. 

If you are a marketer and you engage in distributed marketing efforts (in retail, hospitality, restaurants, entertainment, financial services, insurance, and more), you should attend this webinar. You will learn: 

  • How channel marketing is evolving and how to take advantage of the latest trends 
  • How to transform your distributed marketing efforts to drive customer engagement and conversion 
  • How the newest tools can help you optimize your digital distributed marketing efforts

We look forward to seeing you at this exciting event. 

On Demand

When a global crisis hits, marketing is rarely top-of-mind for corporate leaders. However, that’s a big mistake. Effective marketing and communications are perhaps even more critical to a business’ bottom line in times of unrest than during normal operations because they have the potential to make or break a business’ reputation, shaping stakeholder loyalty for years to come.

The current double punch of the worldwide COVID-19 outbreak and the ensuing financial turmoil is leaving many marketers at a loss for what to do and what do say in order to stay true to their brand, remain sincere and keep key audiences informed about  the rapidly evolving circumstances. However, even when we can’t control the situation, how we respond is within our power.

In this webinar, you’ll hear Acoustic executives Norman Guadagno and Loren McDonald provide guidance for strategic communications and tactical tips to help companies and brands navigate these turbulent times. The agenda will include:

  • Brand imperatives for marketing to keep driving your business forward
  • A 7-step “guide” on how brands should approach your on-going COVID-19 marketing communications
  • Samples of excellent recent COVID-19 communications from a variety of companies
  • Tips on copy and tactics to avoid
  • Time for lively Q&A
On Demand

Note: This is a second live webinar designed for attendees located in the Aisa Pacific region.

When a global crisis hits, marketing is rarely top-of-mind for corporate leaders. However, that’s a big mistake. Effective marketing and communications are perhaps even more critical to a business’ bottom line in times of unrest than during normal operations because they have the potential to make or break a business’ reputation, shaping stakeholder loyalty for years to come.

The current double punch of the worldwide COVID-19 outbreak and the ensuing financial turmoil is leaving many marketers at a loss for what to do and what do say in order to stay true to their brand, remain sincere and keep key audiences informed about  the rapidly evolving circumstances. However, even when we can’t control the situation, how we respond is within our power.

In this webinar, you’ll hear Acoustic executives Norman Guadagno and Loren McDonald provide guidance for strategic communications and tactical tips to help companies and brands navigate these turbulent times. The agenda will include:

  • Brand imperatives for marketing to keep driving your business forward
  • A 7-step “guide” on how brands should approach your on-going COVID-19 marketing communications
  • Samples of excellent recent COVID-19 communications from a variety of companies
  • Tips on copy and tactics to avoid
  • Time for lively Q&A
On Demand

SMS is one of the most engaged and highest ROI channels available to marketers, and yet many marketing organizations have yet to embrace this powerful mobile channel. Lack of mobile numbers and permission from customers or simply uncertainty about how to best use this channel are typical reasons holding brands back from leveraging SMS But not using this channel - or not deploying SMS in the most effective ways - means you may not be reaching a significant percentage of customer who increasingly prefer to be communicated to on their mobile device.

In this webinar, mobile marketing experts from Acoustic will share multiple use cases to help marketers understand how to get started with SMS and where this channel might besst fit into their overall communication and marketing strategy. 

Join this webinar to learn: 

  • Approaches to building your SMS permission database
  • Leveraging automation to deliver behavior and event-based messages
  • Integrating SMS as part of a broader omni-channel strategy
  • Copywriting approaches that minimize opt outs and increase engagement and conversions
  • Using CRM and customer behavioral data to deliver highly targeted messages in real time
  • And much more!
On Demand
Apr 09, 2020 2:00 PM EDT

From ordering dinner for curbside pick-up to ordering groceries online, a majority of customers are interacting with brands in an entirely new way to help flatten the curve of COVID-19 infections. To solve issues they might be having and make sure they’re always getting a great experience, you should be using your web analytics tools and data to gain insights into their digital journeys. 
 
By detecting anomalies and struggles, you can learn all about customers’ pain points — the places where there’s friction with your UI, where they have to repeat actions or, worse still, completely abandon the path. If you’re not able to understand why your customer abandons the process, you’re leaving money on the table.

In this timely webinar, you’ll learn how to:

  • Use struggle analytics to uncover why many customers never get to conversion or other customer experience goals
  • See the power of journey analytics to show how your customers are interacting across channels and determine which paths are your conversion winners and losers
  • Go from a customer complaint to quantification to prioritization for resolution using real customer sessions
  • Leverage struggle reasons for cart abandonment and integrate these into your cart remarketing programs
Apr 16, 2020 1:00 PM EDT

When companies have to respond to a crisis like COVID-19, it seems that marketing tactics and brand strategy suddenly, and inexplicably, drift apart. Brands that have spent years building a solid reputation often launch very reactive campaigns that potentially do more harm than good. Other brands show up and prove their brand promise in thoughtful and imaginative ways. What drives the difference and how do you determine the right approach for your company?

In this webinar, Dennis and Norman, experienced brand strategists and marketers, discuss the differences between Branding and Marketing, the important place both occupy in the business, and the critical integration that must occur to effectively communicate at all times, but especially during crises. This discussion will help marketers and others ensure their brand shows up in the right way, at the right time, every time.