On Demand

We’ve all been there - you re-read the brief, it sounds spot-on and then bam - you're locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with the realisation that this may never end. In this webcast, former global marketing and creative director for McDonald’s Joe Talcott, shares his thoughts on the top 5 mistakes that marketers make in the briefing process.